MOTION STUDIO: We are Royale
CREATIVE DIRECTOR: Brien Holman
ART DIRECTOR: Jonathan Kim
ASSIGNMENT:
On and off the court, Nike has proven its agility through its clothing and footwear. Now, Nike is introducing a new technology by creating clothing that is both durable and lightweight. The Tech Fleece is a material engineered to capture warmth without feeling heavy and thick.
These frames were designed to be close up macro shots of both the machinery and the fabric. The goal of this piece was to combine the detailed advanced technology with artistic form and fluid craftmanship. The development and the final product are showcased as a masterpiece of art. Since all 3d artists were on different projects, I had to model all the little gadgets that made the machine in C4d. I then took these renders into Photoshop and color corrected and comped them together.
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